Table 3

Table 4

Frequency of primary e-newsletter ............................... Editorial focus of primary e-newsletter .......................... Format for primary e-newsletter..................................... Primary target audience for primary e-newsletter.......... Opt-in/subscription options for receipt of primary e-new Do you sell paid subscriptions to primary e-newsletter? Annual subscription price .............................................. Total circulation of primary e-newsletter ........................ Circulation over 200,000................................................ Do you track open rates for your primary e-newsletter? What is the average open rate for your primary e-newsl Do you track click-through rates for your primary e-new What is the average click-through rate for your primary Tracking system used to manage/monitor e-newsletter Do you offer paid advertising/sponsorships in primary e How are advertising/sponsorship rates determined? .... Cost of 1x insertion for 125 x 125 pixel ad or smaller.... Cost of sponsorship for one issue of the e-newsletter?. Type of advertising sold in primary e-newsletter ........... Annual advertising/sponsorship revenue in primary e-n Do advertising/sponsorship revenues cover direct costs Is advertising/sponsorship revenue expected to cover c a profit, and does it achieve this goal? ......................... Does the primary e-newsletter include house ads? ...... Do you maintain a ratio of house ads v. paid ads in eac House ad v. paid ad percentage in each issue.............. Do you charge in-house departments to run a house ad How is the rate determined? .........................................